I wasn't a big fan of the regular color tattoos but I found that this "leather' one has a different formula and I prefer it. It's a little thicker and opaque, so it does actually last all day, that I can't get the others to do. So it's a great cream shadow, opaque, dries down pretty quick and stays put for the day. This is a great taupy/ mid-brown shade, not to dark, perfect for every day!