when they say TATTOO thats right..this doesnt move ..lasts all day ..heck if you wanted to you could use it as eyeliner and smudging.. it lasts great and is my go too.. you can use the lighter colours such as tough as taupe for a base colour ..

I have this in toughest taupe. I can say that this lasts forever, and the color payoff is amazing, so much so that I like using it as a eyeliner sometimes, and its stays on.

I have this in toughest taupe. I can say that this lasts forever, and the color payoff is amazing, so much so that I like using it as a eyeliner sometimes, and its stays on.

I have the ''bad to the bronze'' color and I always use it.
You can use it for base on your eyelids or just apply it alone. The product has a great pigmentation and is easy to apply.

The colors are amazing and they stay all day.

I really like this eye shadow. the colour is bright and it really does last 24 hours or more, but the only problem I have with it is after a few hours of wearing it the shadow gets clumpy and chunky so it doesn't look the best but I love the colours of them

I had higher hopes for this eyeshadow. It creased, it was cakey, it didn't last long, it ran/smeared. Very disappointed.

Tattoo is a great name for this eye shadow, because once it is on, it STAYS! My first purchase was a grey steel that was much darker than I had anticipated...the color is very true ... what you see is what you get. Make sure you choose a colour you want, as it will not dilute, and apply carefully. Once you get the colour and technique down, this is a shadow with excellent staying power. Needs eye make up remover to remove.

I love this product! So far I have used Too Cool and Tough as Taupe. I use them as a base to make eyeshadows stick better and last all day and also they help the shadows stand out a little bit better. I wouldn't say they're 24 hour wearing(because who would wear it that long?) but they do help my eyeshadows from creasing most of the time. I have very oily eyelids and I notice if I'm in a warm environment then it tends to crease a little bit but I can always blend it a little and it's back to normal because the eyeshadows are still in place and haven't wiped right off. I would repurchase these again and again! Great product!

This is perfect! It really does sty on all day and lives up to all of its claims. I have this in "Bad To The Bronze", a gorgeous golden-brown shimmery color. Wear it on its own, or as an eyeshadow base.

I bought "bad to the bronze" and "inked pink" from shoppers drug mart. They're were on sale for 6.99$ (Original price= $8.99). I use it as my eye shadow base, makes my shadows last longer. Sometimes I wear it alone, perfect for those quick last minute makeup days. The colors are pigmented , natural, very wearable, and you could build up the intensity. I would buy more when they go on sale. Costs more in canada . It's cheaper in the U.S.