It has been a long, long while since I have first used this mascara, but I do remember being thoroughly impressed by the results. With a few coats, my lashes became noticeably more volumized with some length, while remaining soft to the touch. That was such a novel concept at the time when many of the mascaras out there gave a crunchy texture. The price was good, especially when it went on sale frequently.

It is unfortunate that it is no longer being sold in Canada, but luckily, there are plenty of decent mascaras out there nowadays.

I have very flimsy, straight eyelashes. I use this with the Maybeline Full n Soft regular formula. They are a PERFECT combination to help make my lashes look full, long and hold my curl (even when it rains)! I have been using this since it was first released in Japan (I believe around 2002). I haven't been able to find them for purchase anywhere (in Canada). Looks like they have discontinued it:( I have tried probably every type of mascara in hopes to find a decent replacement , but nothing comes close. BRING THIS BACK TO CANADA MAYBELLINE!!!

I really love this mascara! Before I tried this one, I honestly didn't notice a difference in any of the mascaras I've used (high end and drug store ones). The price is similar to other drug store mascaras but it really made my lashes stand out. My lashes hardly ever stay curled through out the day but this one got the job done! It's not sold in Canada so I can only purchase it when I make a trip down the the states.

This is my absolute favourite mascara for natural days. It coats the lashes beautifully and never looks over the top. Gives good volume and my lashes never feel heavy or brittle. Also, it holds the curl! Make sure you set your undereye concealer though, else you may start looking racoon-y at the end of the day.

So sad that they don't sell this in Canada. I can only get it when I go cross-border shopping.

I really like this product! Your lashes look really natural and the waterproof part enables your lashes to stay curled a little bit longer! I use just this when I want to go makeup free while looking more awake. The only thing is that it does melt and smudge a bit (not sure from my oily eyelids or my side bangs). Keep that in mind and remember to go to the washroom to fix it at least once during your day.

Holy grail mascara. It's not a false-eyelash look, but it makes the lashes look longer and fuller for a more flirtatious look, perfect for every day. It never clumps and has amazing separation. It also does keep the lashes soft and not crunchy. Also very good at holding curls. Only downside for me is that it occasionally smudges onto my lower lid, but even then it's BARELY even noticeable. Awesome, awesome, awesome!

Note: This mascara has been discontinued in Canada, but is still sold in the States.

OMG this is my favorite mascara ever and I cannot find it anywhere!! ive used it forever and like they just stopped selling it!!! where can I find this??? works great and well worth the money, my lashes look amzing!

I will be 25 years old in a month and I have been using this mascara since I was 13. I have tried to switch it up many times when the commercials suck me in, but I ALWAYS return to Full N' Soft. I have very full, long lashes and I find this mascara makes them look great without making them look "mascared" per-say. LOVE this product! Great in waterproof too!

Great mascara, love the quality of the wand

This is my favourite mascara!! Too bad its discontinued in Canada :(