I love this mascara in both waterproof and regular. I keep trying others, but always go back to it. It is true to it's name - full and soft.

I must say this is by far my favorite mascara! I can't seem to find anything that compares, it makes my eyelashes look full and soft just like the lable states. I barely feel like i'm wearing a thing and it take no time what so ever to put on. Most mascaras I have to put on several coats, over and over. I cannot seem to get away from this mascara no matter how hard I try.

I love this mascara. I feel like I am not wearing mascara, my lashes are soft. You can see the lash definition but it is not obvious that you are wearing mascara, your lashes just magically seem to be longer.

This is my favourite mascara of all time. Tons of length and volume with only a few coats and I am very picky about my mascara! I am noticing it is harder and harder to find in stores, anyone know of where to find in Toronto? Most shoppers drug marts no longer sell this product.

This mascara is a good lengthening and defining mascara.

This is a great everyday mascara I didn't find it gave a lot of volume but it really did define and even lengthen my lashes. It holds my curl quite well and didn't smudge that much on my lower lash line. I did like how this mascara was much more pliable so your eyes don't feel crunchy.
A major plus is that this mascara is very easy to layer, I found it didn't clump at all and didn't feel heavy.

I really like this mascara and would repurchase it but there are many other mascaras to try first!

Love this mascara! It does exactly what the name says: makes my lashes full & soft (and lengthens well too!). It's very buildable, from natural with one coat to dramatic with 3 or 4 coats. The waterproof version also holds a curl beautifully (the non-waterproof one is a different story for me..). I've been using this consistently for 3 years now, ever since I discovered it online, took a chance and purchased it (still haven't been able to find it in any stores, unfortunately). Hope they NEVER discontinue this one!

Best mascara I have ever used. I am so disappointed because I recently found out that the manufacturer has discontinued this formula. I have been able to find it in some grocery stores in the U.S but not in our drugs stores in Canada.

I love how the mascara is not clumpy at all. You do not even feel or look like you are wearing it... just beauti-FULL lashes!

This is my go-to mascara that I have used for years and continue to recommend to others. What I love about this mascara is its ability to make my eyelashes pop without the clumpy look that you can get with other mascaras. I have had numerous people ask me what mascara I use because my lashes always look awesome! My only complaint is that after a long day, this mascara can sometimes become a little flaky.

Really good for cheap-ish mascara. Spreads lashes out and makes them look fluffy.

Hands down, favourite mascara of all time, HG product. I think it has been discontinued, and I live in Canada... can't seem to have found it recently after having asked in both Rexall and Shoppers Drug Mart. I purchased 2 other Maybelline ones instead that I need to try out. Anyways, this mascara does a great job of building both length and volume, while looking really natural and not giving the "crunch" that most mascaras give. That way, it looks like they really are my lashes, and doesn't look like I've put any makeup on! I can't describe how awesome this mascara is...if you can find it wherever you live, DEFINITELY go out and buy this. It isn't very expensive, maybe around 6 dollars and has worked better than any mascara I've ever tried, and believe me, I have tried a lot! It's pretty easy to take off too and lasts all day, no raccoon eyes at all.