As a Canadian I was trippin’ when I couldn’t get it anymore!

I started using this in high school, it is the best mascara I have found... #LEGIT. I am 35 and used this mascara exclusively from 1999 through till roughly 2014 when they stopped selling it here in Canada! #BRINGITBACK! My favourite thing about it is that it’s not flakey or stiff and it stays on all day without smudging or budging. #gurlyouneedthisinyourlife! Recently I found it at ULTA online and immediately purchased 4 to stock up! One happy Canadian right here !!

The best mascara EVER.

I have been using this mascara for years and refuse to try anything else. It makes your lashes soft and doesn't clump. I get alot of volume with this mascara as well because it is lightweight.

Definitely the Best!

This is my all time favorite mascara, and I'm extremely picky! I've tried Alot of different brands, but none compare to the Maybelline full and soft.. I have naturally long lashes (a blessing and a curse), so the longer lashes mascara always clumped, and made my lashes look unnaturally long, and very heavy.. I also hate hate hate clumps. But this mascara makes my lashes look full, and not unnaturally long, and still soft, and never clumps.. I would give 10 stars for this product if I could.

Please bring this back to Canada!

This is by far my fav mascara of all time!!! I have been using it for years and years. I have tried pretty much every mascara on the market and nothing compares to this one. They stopped selling this in Canada years ago so now every time I go to the States (or anyone I know goes!) I have to pick up a bunch of these. I get compliments on my eyelashes all the time and I am asked what mascara I use. I sadly have to tell people that it is not sold in Canada anymore. I have blonde eyelashes that need a lot of layering to achieve a nice dark look. This never clumps. I can go over and over and over my lashes and just keep building. The best way to describe the look is exactly what it is called- full and soft.

This mascara is great especially for the hot days spent outside. It never smudged and stays on all day with no issues. Easy to use and great for having full lashes

This has been a staple in my make up routine for years. I've tried many other mascaras over the years but have always returned to this mascara. It's definitely water proof as I've never experienced smudging and it layers amazing for extra length and fullness.

I have loved this mascara since I was a teenager. It has awesome separation power and feels very soft to the touch just like the name as opposed to the Butterfly Intenza mascara which was holy hell to wash off and was very heavy and stiff feeling on the lashes. If you have not tried this mascara, please do!

I am extremely picky when it comes to my mascara's! They're always too clumpy or don't give me the look I want to achieve, but this mascara does everything. I absolutely love it and swear by it!

I always get my father in law to pick this up for me when he goes to the states. It coats my lashes beautifully and doesn't clump. It is very light weight and definitely waterproof!

It has been a long, long while since I have first used this mascara, but I do remember being thoroughly impressed by the results. With a few coats, my lashes became noticeably more volumized with some length, while remaining soft to the touch. That was such a novel concept at the time when many of the mascaras out there gave a crunchy texture. The price was good, especially when it went on sale frequently.

It is unfortunate that it is no longer being sold in Canada, but luckily, there are plenty of decent mascaras out there nowadays.