I'm holding off on a 5-star rating, because I've only just purchased a tube of Great Lash in Royal Blue and tried it out today. However, upon first impression, I really like it and feel like I should share my thoughts. I started off with low expectations because of a few things: 1) not many Youtubers or makeup bloggers talk about this product 2) Royal Blue seems to be a different blue from the limited edition colored Great Lash mascara (2 years ago I think)--from pics online, that one seems like a bright, electric blue 3) people generally seem to be disappointed in colored mascaras, because it doesn't show up 4) Great Lash was my gateway mascara to the world of makeup, and I didn't even like it back then...

That being said, this formula seems improved from the runny Great Lash I tried for what seems a million years ago. Actually, I think the tube I got was quite dry--which was okay by me, because upon seeing the brilliant blue in the bottle, I didn't want to end up depositing too much product on my lashes. The wand is kind of small, but it did the trick for separating my lashes. I have black hair and dark lashes, so at first, it seemed like any old black mascara upon application. But when I turned my head to the side in the natural light, I noticed my lashes were a subtle blue. I wanted some impact/color, but I actually decided I like the subtlety better, because I can wear it daily pretty much anywhere. It's not a neon blue that would jump out at you but be normal only at a rave or Coachella or something haha...it's totally wearable, but gives your makeup a little bit of intrigue in brighter lighting. Although the color looks nice, I don't think it does anything particularly special for my dark brown eyes/ make the whites of my eyes brighter---idk some people may choose color mascara for enhancing purposes.

The product itself doesn't volumize, maybe lengthens a teeny bit, but it holds my curl pretty well--which is good. They don't have the Royal Blue at every drugstore, but I got mine at target for $5 and some change. It was either this or the colored NYX mascaras.

I purchased this product at a beauty outlet store, but I do believe they can still be purchased in CVS's or Walgreens.

I purchased this product in 3 colours, Pink, Blue and Purple.

The brush is very small and thin, which is perfect for getting your bottom lashes or small upper lashes. The formula is quite wet, so this mascara can get very messy. It also isn't very volumizing or lengthening. It isn't a great mascara by any means and if you have small or light lashes this might not be a good product for you.

The colour is very subtle on the first coat but can be built up for intensity.

It isn't very practical, I mean... Who could wear pink mascara on a daily basis? But it is fun to use on your bottom lashes for a pop of colour to a nude look.