Stays on forever. Never found lipstick that was as long as these ones do.

Use this daily. Love it. The price was good and affordable.

AWESOME LOVED IT WILL DEFINITELY GET AGAIN BEST THING EVER

I'm in love with their lip colors particularly any shade of reds or pinks. It lasted throughout the day which is a bonus being that i'm on the go all the time and don't want to re-apply my makeup a million times. Unlike other lip sticks I have tried before, this one was vibrant and rich looking.

great colour, stays on for a long time. however it made my lips feel dry after a while

Good long lasting with beautiful package. User friendly and very beautiful colour. Taste not bad good smell.i will recommend to friends, family.

The staying power is UNBELIEVABLE. It is 100% kiss/make-out proof and waterproof. I just wish they had more natural colours (roses, nudes) that do NOT have any shimmer/sparkle in them! That's the only thing that makes me look to other brands.

I love this product. This was the first of the "lip stain" type products that I tried and though I've tried many others since, I would still highly recommend this one. It stays on very well for a long time, even after eating. Oily foods or strong alcohol WILL remove it though.
I see a lot of bad reviews such as flaking, not coming off, etc. The key is to apply this properly. Make sure you're lips are not chapped, and if they are, apply lip balm at least 20 min prior to applying the Maybelline Lipcolor.
Apply the color and then wait until it is completely dry. Give it a minute or two so that it is really, fully, completely dry. Watch a music video or something, seriously, you want this to be really dry. You might want to keep your lips a little parted as well, as this lipcolor can get sticky while drying. Then apply the balm part. Your lips will be beautifully shiny and well moisturized. Reapply the balm part every few hours.
Best way to remove this lipcolor at the end of the night is with a little bit of coconut oil or toothpaste.

It was a really nice rich lip color that stays on after you eat and just needs a retouch ever so often super nice loved the color

The best in category, like the shades and long lasting effects.