Love love love this lipstick. Doesn't quite stay on the 24 hours but definitely stays on for over 8 hours even after eating, drinking and kissing my babies. Love that it doesn't rub off or leave a mark on cups or cheeks : ) I bought one color and had to go pick it up in a couple of other colors as well after I tested it out.

well it lasts long then the 24 hours so tell everyone
try it and you will see

This product really does live up to its 24 hour stay claim. First you apply the colored gloss/stain, wait for it to dry and then put on a coat of the clear balm that comes with it. It literally will not move from your lips, and you'll have quite a task at hand when you remove your makeup at the end of the day. Completely worth it though, you can sip away on your coffee or tea mug without a single worry. It doesn't come off on mugs, glasses or clothing and it certainly doesn't smudge. Love this product!

tried this lipstick and was a little surprised it was awesome for daily wear.

I don't find that this stays on my lips very well. I prefer the cover girl 24 hour lip stains.

This is THE must have lipstick. Really stays for 24 hours or until you take it off.
I will never buy another brand of liptstick ever. It comes it various colors which are change every season so if you fall in love with a color, do not wait to buy a few spare one. I just love this product.

i love how this lipstick lasts all day long and you dont have to reapply it at all through out the day

I love lip-stain, but this is not right for me. It makes my lips very dry and even if I follow instructions it just doesn't work well as I hope. Also, the extra steps are not worth it.

This is one of the only lipsticks that does EXACTLY what is promises-stays on your lips for 24 hours. I've tried the Avon, Clinique, Loreal, etc and none of them stay on your lips for even a few hours without running into your creases or coming off on your coffee cup, cigarette, etc. This is the only lipstick I purchase. Why waste your money on something else.

This product definately does all that it advertises. It lasts for at least 12hours at the full colour and then it slightly fades. I neededto really srub with a makeup remover to get it completly off, which was slightly inconvienent. I also noticed that my lips dried out after a couple of hours of wear. This is really the only downfall I had with it.