This is one of the first gel eye liners I have ever tried. I absolutely love the texture and the pigment of this gel liner. It stays put all day and doesn't smudge. The price point is also a plus because it lasts so long before it dries out.

This is BY FAR the best gel liner I have ever found. I use the shade blackest black and it super black, and most important to me it dries completely matte. It is very smooth to apply and the only reason I gave 4 1/2 stars on effectiveness is because I don't like that brush/applicator that comes with it. I personally use an angled brush. But the liner itself is amazing. I have a problem with most gel liners getting clumpy or smudging but this stuff is like glue. LOVE IT

Really love the effect and lasting color......It does not seem to cake and flows very smoothly.

I love this eyeliner and I couldn't d servive without it. It' s the best liner on the market. Once you try it you will never buy any other kind again

LOVE this product! I wear contacts, and eyeliner tends to get on them, making me very uncomfortable. But not this "Jell" liner! It is long lasting, and doesn't irritate my eyes at all!

This was my first gel liner ever and I always go back to it. It stays put and last all day. I can sweat and work hard at the gym and it stays on. Love it. Works well on waterline. I recommend this for sure!

Love this liner it goes on smooth, very pigmented and lasts all day.
I knocked off a star only because I find it dries out faster than others in the jar so I have to replace it before it's even anywhere close to empty but you can't beat the price for a decent liner

A-A-A mazing product!!!! about time too. Actually I bought this and fully intended it to be for my daughter who loves dark/black eyeliner but I ended up keeping it for myself. Mind you I have to hide it until I buy another one for her. I love this eyeliner. it doesnt smudge which is usually my major gripe with eyeliners.

I used to buy mac fluidliner but this stuff is so much cheaper and I found to be a better product. I use daily. glides on smoothly, stays on all day and love that it comes with it's own liner brush. I couldnt live without this product!

Great product!!! Super creamy and glides on so smooth. Lasts for hours without smearing and the price is great!