Wow! This stuff is surprising! I received two as a gift ( one black and one navy) they both show really well! I was shocked.. Now for the down falls; it's a bit messy anyone not used to make up I do not recommend it. Also the pot and the brush separate? We have so many pen liners now this is just not practical or great for travel. It's good if you would like a make up for at home and you don't intend to carry around.

I was not a fan.. it ran off my eyes and constantly make me look like I had two black eyes!

I've read reviews about how smudge proof it was, but it definitely did not work for me. I have oily eyelids and even with primer plus powder, I had smudges under my eyes after 1 hour

Found that this mascara did not last, did not give me the definition that I am use to.

Price point is good however it could use to be more pigmented.

I bought this on a whim. I needed a new gel liner, my tarte one had dried up and I figured, since it was an eye product, with a much shorter window of shelf life, I might as well save some money and go with a drug store product.
I have tried it a few times, both with the brush it came with as well as other liner brushes, and I have to say I probably wouldn't purchase this again. It's just not pigmented enough, so while the gel applies evenly and smoothly, it looks like you've barely put anything on. And you can't build it up, because the gel doesn't dry very well, so adding another layer just smudges what was already laid down, so your eye look ends up looking messy, and not in a good smokey eye way, just a hot mess kind of way.
I wish I would've liked it better because the price is fair, and I often see it on sale, but for the purpose of a winged tip or a sculpted eyeliner, this just doesn't have the dark drama I look for with black eye liner.

I would recommend it based on the price (cheaper then Sephora!) but I don't find it stays on very nice. Liquid liner is difficult so the little brush comes in handy. I think maybe it depends on how oily your skin is. I say, if you are looking for something relatively inexpensive, it might be a good solution.

Eyeliners are different for everybody. I prefer liquid over gel because you get more control. This liner looked good over my eye shadow. I also like being able to make a winged look with liquid liners. You can make the same look but you need an angled brush or something better. I found that this eyeliner smudge a bit. I think it just okay..

Maybelline's gel eyeliners are great! There's no sharpening required, grittiness, and tugging on my eyelids like pencil eyeliner. The black color is intensely rich and the products are ultra smooth, which allows me to effortlessly glide the eyeliners on. My pet peeve is that my greasy eyelids and in hot areas my eyes turn into raccoon eyes.

I have switched from using pencil eyeliners to Maybelline's gel eyeliners permanently. There's no sharpening required, grittiness, and tugging on my eyelids. The colors are intensely rich and the products are ultra smooth, which allows me to effortlessly glide the eyeliners on. The eyeliner is long-lasting BUT NOT water-proof and smudge-proof. My eyelids are super oily so I have to periodically check for raccoon eyes. :) I approve Maybelline's gel eyeliners and highly recommend it.

After using some high end gel liners, I didn't really like this one. It wouldn't apply smoothly, and barely lasts 5 hours without reapplying.