AMAZING PRODUCT!!!! It goes on so smoothly and doesn't run. It stays put and doesn't smudge too badly. I would recommend using a better brush than the one it comes with. That brush sucks!

Makeup is not completed without eyeliner, and this eyeliner is wonderful!! I really love the way it is easy to use and the result that it gives as well. I am really happy with it and I recommend it!

This is a great gel liner for drugstore. I use it for my eyebrows as well as mine are dark . I just keep the strokes very light and it does a good job filling it in. As for my eyes, I love how creamy and easy it is to go on. It takes me a minute or less for both eyes to be lined perfectly for the whole day. I really like this product and I like how it hasn't dried out yet.

One of my must haves!
Goes on smooth, stays on long! The brush makes it SUPER easy to get a desired look.

Only downfall, as with ALL other liners, is it starts to smudge a tad if you cry, Ha!

After MAC Fluidline, this is my go-to eyeliner. It's a fraction of the cost, and almost as effective! I love what a deal you get, considering the brush is included. As long as you apply it carefully and with precision, this liner will last you the entire day. Love the coverage.

I originally purchased this liner in the plum shade. But after loving it I went ahead and bought every color! I find that it's goes on pretty light . If you want a more defined liner then you would have to apply more or stick with a liquid liner. The gel liners are great for daytime looks. The brush makes it a bit easier to apply also.

I use gel liner pretty much exclusively, and I have tried tons of brands, from high end to low end, and this is definitely the best! It goes on smoothly and stays put. I like it better than both Bobbi Brown and MAC fluidline, and the price can't be beat!

This ones a keeper. Stays on all day and glides on really smoothly.

This eyeliner is awesome! It goes on smooth like butter and you can choose as thin or thick of a line as you want. I have never had an eye liner that works this good.

This is a product I use daily! I don't even use pencil liner any more.
Pros:
- The colour intensity is great
- Decent price for size of product
- Comes with a brush
- Long-lasting!

Cons:
- Slight transfer to top of eyelid throughout the day, however, I noticed this can be preventer with a bit of primer.
- My biggest con about this product is that it dries up over time, way before I get to use it all. So I end up throwing a lot of it in the garbage and I feel like it's a waste... but I love this product so that isn't enough for me to stop buying it.