This is affordable, easy to find, and it works so well! I don't see why you'd ever need any other gel liner. This performs like a high-end product, at a drugstore price. I've had no issues with it drying out either! It's really black and definitely won't fade away.

If you're looking for a gel liner, this is where it's at!
I've been using it for about two years now, a jar lasts me around half the year.
The price is amazing, I wear it almost everyday, it lasts amazing, and 8 hours from you put it on, it still looks fresh!
The brush is perfect, but it's quite hard to clean.
Just remember to keep the cap on it so it doesn't dry out, I've done that a few times, but this is the best eyeliner on the market that I've ever used, I'm always impressed with it!.

Definitely one of the best eyeliners in the eyeliner market! It beats many branded eyeliners and I like how smooth it applies with an eyeliner brush on the eyelids. This product is worth every single penny. For someone who uses eyeliner daily before heading out, this definitely became a staple in my makeup routine. I even recommended my close ones to use this over many eyeliners! Go get one now!

I would recommend this for those who aren't looking to splurge on eye liner (say the Bobby Brown Gel Liners) and are looking for some budget makeup (i.e. if you're just looking for some color and don't care too much for quality, this is for you). What I don't like about this is that it tends to try out very easily despite me screwing the cap on very tightly. It can still apply fine on your eyes but it applies almost stickily and not very smoothly. It still gets the job done but you can tell its lacking a bit in quality. But hey given the price you're paying, it's not bad.

love it,it stays put and doesn't smudge too badly. I used a better brush than the one it comes with. That brush is too big & i mess up with this one but ok with another brush

I like the way this goes on. I find that it doesn't run like some other eye liners. It lasts all day and night. Would recommend it to anyone.

This is more like a wet powder than a gel. It clumped on the brush and then when I applied it to my eye it clumped more and the clumps fell onto my lower lid (and got in my eye)! Also, I have a darker skin-tone and, unless someone is within a foot of me, it doesn't even look like I'm wearing eyeliner! I've worn other purple eyeliners before and never had this problem.

I picked this up as an alternative to my Bobbi Brown Gel liner. It comes with a brush. The brush itself is okay but is too thick to give you an accurate line. It is perfect for quick touchups. The gel liner itself goes on smoothly but as the product advertises 24 hour wear, i did find that without concealer or primer the gel liner would bleed onto my lower eyelid and above the top eye lid. Otherwise it did last very long about 12 hours for the liner that did stay put.

The blackest gel eyeliner there is! When side-by-side with my MAC fluidline in blacktrack, it's clear as day that the fluidline looks gray compared to the maybelline. Excellent staying power, superb pigmentation and really easy to work with. Will continue buying it for the rest of my days.

At first I was a little intimidated by the idea of a gel eyeliner versus the kohl pencil I've been using since the dawn of time, well let me tell you, this is the only eyeliner I will ever buy from now on!!!!! I use the waterproof variety, it is easy to apply and fairly forgiving.It definitely holds up, I even wear it at times when i am swimming in the lake and guess what not even a smudge. Try it you will not be disappointed.