Instant drama. Thick, visibly lengthened lashes.

I like this mascara because it's quick and easy to apply unlike other mascaras that require repeated application before my lashes are dark and defined. For me I prefer makeup to go a little beyond a subtle statement but I don't want to look like I'm about to have a night out while I'm working.

This mascara is great, it's not amazing at lengething or volumizing but it still gives you great looking lashes that never look clumpy. It's a pretty basic mascara that a lot of people can use and that's why I think it has a cult like status in the beauty industry. Just a good stand by!

This was one of my first mascaras that I have ever purchased. I liked it mainly because it was a good mascara for the price. Now I noticed that it sometimes can give my lashes the "spider look". But I still like this mascara for my more "natural" days.

i dont like this mascara at all. it clumps so badly and it smudges! i think this is over hyped and people only want to get it and like it because its in magazines all the time. this isn't something for everyday use. i'll use it for photoshoots b/c it requires a lot to build up and will show well in photos but i would NEVER buy this ever again

This mascara is a great one for first-timers. It's good for a natural look and does everything a mascara should do, but not too dramatically. Lengthens a bit, volumizes a bit, does everything, but not too over the top. I love it, I use it a lot, but not as much as my LashBlast! I usually use this and one coat of my Lash Stiletto, haha.

I used this mascara for a very long time and then noticed that it would leave black marks above my eyelashes and therefore have since changed my mascara. It's a cheap and effective mascara but doesn't really give volume or anything like that. It pretty much just paints your eyelashes. I do recommend it as a quick fix and of its price.

I decided to try this mascara because I see it everywhere. The make up artist on "What Not To Wear" also uses it so I figured - why not give it a try?

it is a good mascara, and you can't beat the price. It does clump but i find that it give my lashes a 'spidery look'. So it's good for those who want separation in their lashes. Howeve, I have tried ones that do a better job on my lashes, lenghthening and adding volume evenly and without clumping. I've always been a fan of Prescriptives mascara (I use one with primer) and the result is amazing! but you are paying significantly more.

For an everyday, no nonsense type of mascara, this one is satisfactory. does the job and is a great price. It's not amazing but it's solid.

Works pretty well. I wasn't completely blown away, but hey, it's mascara. It works!

Price is always a factor, so if you're looking for a good mascara but don't have a lot of money, I would recommend it for a short period of time. For me, unfortunately the tube dried out a lot faster then say, some of Maybelline's more expensive mascara and I'm careful not to pump air into the tube...maybe just a poor batch. :P

I would also recommend a dry mascara wand to break up the clumps if you don't have a lot of time to dry inbetween applications.