Great price for average product

I've been using this mascara since I was a kid.
Here's the pros:
- long lasting
- not flaky
- affordable
- easy to apply

Here's the con's:
- doesn't give lashes much extra volume/length
- the applicator could use some revamping

Overall this product is dependable for everyday use. It doesn't offer any extravagant results (you won't look like your wearing falsies) but it is long lasting and holds up pretty well!

It's a Classic!

I've literally been using this mascara since 8th grade... i am 28 years old and it's still my favorite product. Lasts all day and the wand is the perfect size to get in the corners of my eyes!

Great Price but Runny Mascara!

After hearing great reviews and seeing the very attractive price point of the product, I was excited to try it. However, I was unpleasantly shocked after a few hours of average activity (no excessive sweating or moisture from external factors such as rain), I looked in the mirror and saw severe "Panda Eyes" where the mascara runs underneath your eyes, creating a "goth" look. With all the stellar reviews, I expected much more from this mascara and I will not be purchasing it again based on that factor.

Good product

This mascara is good quality for the price range it fits in. It is not pricey and works really well, especially the bold black one, very effective and it is easy to come off.

THE REAL O.G.!

I cannot understand how this mascara has less than a 5/5 rating. This has been around FOREVER, and still the value, style and quality remain unsurpassed by any prestige brand out there. It is by far one of the lowest-price point mascaras on the market. I have not found a brush that works as well as this one for those hard-to-reach lashes. The formula is rich and smudge proof BUT NOT budge-proof - a must for someone who actually wants to remove it at at the end of the day. #1 beauty pick for my personal routine.

Haven't found anything better in years

I have been using this mascara forever. I always try new brands, false lashes, growth serum enhanced, all of the newest trends but this hands down never fails to be the best.

I used to love this mascara...

This mascara was always the one you could count on as a cheap but effective stand in for any of the more expensive brands. I purchased some recently and it’s terrible! It ran at the first sign of humidity and I had perma dark lines under my eyes and found myself constantly hitting up the bathroom at work to wipe it. Maybe a bad batch but I won’t be purchasing it again

BEST drugstore mascara, hands down

This is an absolute classic, and is every bit worth the hype. You won’t achieve a false lash look, but it’s the best natural length mascara at that price. Compared to other drugstore mascaras, it doesn’t clump or flake up halfway through the day. The application brush also has a great shape with little bristles, I use the brush with other mascaras too just to space out my lashes perfectly.

Mascara in a Bind

Ok, the best thing about this mascara is the price. Of many of the products out there, it has always been one of the most affordable. This mascara has been around for a long time, which tells me that people like it. The formula itself is ok, it's the brush that's the problem. It does provide my lashes with enough volume. This is the only reason why it's not at the top of my list - I don't like the brush.

Holy Grail beauty

I've been using this product for years. For a while I switched to using too faced better than sex because your girl loves a waterproof mascara. I found this one to clump less but can also have less of a volumizing effect - it's more for length .. make sure you curl those lashes! A solution is that I cleaned my better than sex wand and use it for this mascara and it's PERFECT. A fraction of the price of better than sex too. It also holds up all day!

I wear contact lenses and I can approve this product.

Like any waterproof mascara, it doesn't come off with a regular makeup wipe. Instead I use baby oil to make sure I get it all off and then use a wipe. Or I'll using a cleansing balm to melt it away before I use my cleanser which it gets it off really well.