Easy to apply. Easy to remove. Great for the office. Haven't found anything better yet!

I have always used this and really like it!

I love this mascara! It has no clumps even after two coatings and it extends my lashes by a lot!

At first I didn't see a good change in my lashes but then maybe 2 weeks in, it started working really well

My favorite mascara by far. Definitely just as good as high end mascara such as Lancôme or clarins

Iv been using this mascara for years! The price is perfect, the size is perfect and they last a long time. This is my every day brand, nothing fancy but it works just as good!

This has been my go-to mascara for years. The formula doesn't clump and the brush is a great size. I also never have to worry about the mascara flaking off yet it's easy to remove. Great mascara!

This is the best mascara ever, gives me amazing length to my lashes just with the brush was a little bigger

I love this product! It is reasonable in price and available anywhere! I've never had a problem with smudging or clumping. Great basic beauty essential!

This is my 100% all-time go-to brand for mascara. So many magazine rank this as the #1 mascara time and time again, and they are right. Everyone who has given this mascara a low rank is wrong! This mascara doesn't clump. It has a tried-test-and-true applicator brush with real bristles. It makes your lashes look long, dark but still natural. It doesn't look like you've caked on layers of mascara. I highly recommend trying this mascara our for yourself!!!!