I'm all about my lashes so i was super excited to try this. I really wish i could say it lived up to all the hype but i wasn't really impressed with the results. The vibrating brush didn't make a huge difference in the length of my lashes. I found that it just seemed to look clumpy instead. While i love the idea behind this, I still prefer their 'full n soft' mascara.

To be honest, this was the first I've ever heard about a vibrating mascara so I was really excited to try it! It was very easy to use.

All you have to do is:
Pull off the plastic tab to remove it completely and activate the mascara.
Press the button and place the vibrating brush at your lash base.
Move slowly towards your lash tip. The brush vibrates horizontally to perfectly mimic the zig zag motion many women normally do when applying their mascara. So don't zig zag back and forth. The mascara will do that for you. Also, there is no need for multiple coats, a few strokes should suffice, as the brush evenly distributes product and coats each lash 360 degrees.

It really made a difference, not only did I notice, but my boyfriend noticed as well! They looked longer, thicker & pretty much got every lash, unlike other mascaras I've tried.

I have already recommended it to my co-workers!

I am particular when it comes to mascara it is hard to find one that you like. I found application easy. However it did clump somewhat and i found it gave me average length. I didn't find the fact that it vibrated made it any better or effective i would probably prefer the non vibrating type. I also found a lot of mascara on the wand gave me too much product which ended up giving me messy clumped together lashes, i had to use a different mascara with a bigger fatter wand to de clump. All in all you have to stick with what works for you!

I am quite picky with my mascara's and have only ever found two that I really like! So, I was hesitant to try this and for good reasons. Unlike most others who've reviewed it, I found it didn't lengthen at all. It was very thick and clumpy and only made my eyelashes look fuller with no length really added. I was glad it didn't smell like the last mascara I tried, but that's the only good thing I have to say. I won't use it again unless I'm desperate and would definitely not recommend it to anyone. Sorry Maybelline :(

The concept of vibrating mascara is very cool, so i was really excited to try it out. The first application was a trial and error sort of deal. I poked myself in the eye a couple times, but by the 2nd day I had gotten the hang of it. Generally I would have to say that application was pretty easy, a monkey could probably do it. As for effectiveness, it did a good job of lengthening, separating and curling my short stubby lashes. I did get some clumps, but nothing different than your average mascara. That was the biggest con of this product, its average performance. Although application was different, i got the same results as my other mascaras for more money. I would say that it wouldn't worth spending $20 on unfortunately. Apply "normal" non battery- run mascara takes no more time or effort than this, and you don't have to worry about it short circuiting or it running of battery.

The Packaging and Instructions:
The instructions are very easy to follow. Remove the plastic stick then press the button to make it vibrate and move it from the roots to the tips.

Application:
The application for me was difficult the first time. I held the wand up to my lashes and wasn't pressing the button hard enough or in the right spot so it'd just stay there until I figured it out. Once I pressed the button correctly it was a surprise and I'd poke myself in the eye. This was a learning experience and I improved the second time around. The vibrations do feel a little weird but it's not that big of a deal. I only needed 1-2 coats.

Results
I think the mascara quality is a little goopy and as a result I had clumps on my lashes. But that could also be because I kept the wand on my lashes for too long. It did a good job lengthening and separating my lashes but didn't add volume.

Overall I think this is better than some mascaras I've tried but I've also had better, which is why I gave it an average rating. I probably wouldn't buy this mascara again due to the clumping and the fact that I don't get as much volume as I'd like. In my mascara I would like no clumping, lengthening and volume and this one didn't give me all 3. The lengthening is better than some other mascaras that I've tried so if that's what you're mainly looking for I think this would be a good product for you.

this stuff is pretty cool. first of all it is simple to use-all you have to do is hold down the button to make it vibrate while you apply the mascara. i found that you really have to apply it slowly to get it right, because if you try to reapply (more than one coat) it gets clumpy. also, watch out because the vibration tickles!
what i loved about this product is that it covered my lashes all the way to the tips, so they were long and black wih lots of volume.
the only thing i really disliked about this product was that the applicator wand seemed very flimsy-like it might break when you're tring to put it back in the tube. and the price (around $18) seems kind of high..
i will definitely be telling my friends about this mascara and recommending they at least try it out!

First, a thank you to Chick Advisor for letting me try this out!

I was really excited to be picked and even more excited when I read on the package that this mascara was made by Maybelline's Define-A-Lash, as that is one of my favourite mascaras.

When I applied it, it made my lashes look pretty good. They were visibly longer and darker (which is good considering they are black to begin with) and a bit thicker (not a whole lot, but that isn't an issue for me). I had no problem with clumping or getting my lashes all stuck together and the overall look was nice. You could see that my lashes looked better, but it wasn't super obvious that I had make up on. Downside was that by the end of the day there was some flaking around my eye, but overall my mascara still looked okay.

To be honest though the vibrations of the brush were... different. I had never used a pulsating mascara and found it hard to get used to the first couple of uses. Now, I don't really mind it, but at first I was hard to get over having my eye vibrating. Other than that is was really simple to apply. I had no problems working the brush, except when I switched hands. I am right handed but when I put mascara on my left eye I use my left hand. I had trouble keeping my finger on the "on" button when using my left hand. Maybe if it had a permanent "on" feature?

I would get my friends to try it if they had a coupon or it was on sale, because it wasn't bad, but I don't think I would buy it (unless the sale price was really good) as I am happier with the non pulsating Maybelline Define-a-Lash (http://www.chickadvisor.com/item/maybelline-define-a-lash-volume-mascara.html)

My very first time trying to hold the wand while pressing the button to make it vibrate was quite awkward. I put the want to my lashes as explained on the package and pressed the button and the jolt made the wand hit my eyelashes and there was black smudges all over my lids. After I wiped off the mess I tried again on the other eye and it worked a bit better but the mascara didn't separate as well as I would have thought. My eyelashes did seem longer but the mascara seemed really thick. It made my lashes feel very heavy.
I would not go out and buy this next time. I'm sticking with my other brand.

I am so excited that I got to review this mascara for the review club! I had almost bought a more expensive brand of pulsating mascara (I want to say it was Clinique) but held off. Glad I did....

I like this mascara! I like it better than my too faced lash injection, actually! However, I must add similiar comments to the reviews posted here:

It did NOT make my lashes thicker....even though I applied more than one coat.

It DID make my lashes appear longer and did a GREAT job at separating them in a non-Tammy Faye Baker sort of way!

It DID go on SMOOTHLY-I didn't have huge clumps!

It did NOT last through the work day....when I got home after 4 hours of work, I noticed flakes.

I feel like the pulsation is an added bonus, however I genuinely appreciate the formula of the mascara!

Yes I will use this mascara-I would like to see Maybelline offer this in blue or purple as well.

Thanks for letting me try it!