I like this brand because it last all day, and it is very nice to wear with anything. I recommend, this to anyone.

Super long lasting color. Also has a fruity smell to it, and color is gorgeous! Easy to apply, as it glides on smoothly, like lip gloss, but when dries stays on lips for a long time.

I bought a gorgeous burgundy colour ("Wine and Forever") for this fall, but I wish I had researched it a bit more before investing. It's not an expensive line ($10 or under), but it fails to deliver on the long-lasting effects, and it is difficult to get the desired pigmentation. I wasn't expecting a full 14 hour coverage, but it wears off of me within the hour. The matte finish is really nice, but it tends to dry out my lips - and then I have to apply lip gloss or chap, which ruins the matte and further reduces the coverage longevity.

In regards to the pigmentation - like I said, it is difficult to achieve perfection. The lipstick goes on nicely, but fades very quickly, and I found my colour to be disappearing after a single Kleenex pucker. I also found that any residiual colour that manages to stay on for a few hours eventually begins to look like lip liner as everywhere else fades - not great for a dark lip colour!

Not sure if the lighter colours are any better, but if you're going dark - go better quality.

This is one of the best "lasting" lipsticks that I have tried. It isn't super shiny (which means it isn't super sticky either) but it also doesn't leave you with that dry caked on feeling that other lasting lipsticks can. It holds up very well. Certainly not 14 hours but if I put in on first thing in the morning before work it lasts through my morning tea and usually lunch as well which is far better than any others I've used. The smell is great too.