Doesn't do what is advertised. It says that it will separate your lashes and lengthen them, but all it does it clump them. It takes a lot of effort to keep your lashes separated. Good mascara for volume and length, but not separation.

The coat was even but I didn't like how it separated my lashes into clumps. The brush was too big for my short lashes and wasn't maneuverable into the corners of my eyes without smudging. I found that other mascaras could do a better job.

I tried this product after a friend recommended it and the more I use it the more I dislike it. I don't know if it is just for me, it probably works for other people. Whenever I put on this mascara I can't even tell I have anything on even after at least 5 swipes. The difference it claims to make does not work for me.

As far as drugstore brand mascara goes it does not look bad. My problem with it is that I find it always gets clumpy really fast! Super annoying! But I keep buying it because I am scared to try anything else. I have used Maybelline mascaras forever!

Where is the volume? Maybelline's One-by-One mascara lets me down in the volume apartment. I was expecting fat, bodacious lashes. Instead, I ended up with extremely long, sparse lashes. The great length was a bonus!

Maybelline's One-by-One mascara delivers on its no clumping policy. As you can see in the picture, my lashes are very defined and separated. The wand is shaped like a football with several spiky bristles. Surprisingly, the bristles are softer than other volumizing mascaras on the market. It doesn't have a ridiculous amount of product piled up on the bristles, either. Once pumped, the wand comes out perfectly saturated with the exact amount of product. God bless, less mess! The results in this picture are from a single coat of the mascara.

Now let's compare it to Loreal's Million lash mascara...shall we? In regards to volume, L'Oreal Million lashes reigns as champion. Maybelline's One-by-One mascara wand is smaller than L'Oreal's as well as thinner - peep out the side-by-side wand comparisons below. They also seem to have the same amount of spiky bristles. Check out how Maybelline's One-by-One wand has less product gooked on than Loreal Million lashes. So who would I choose? L'Oreal Million Lashes. No competition in my humble opinion.

Pros:
no clumping
very lengthening
spiky, but soft bristles

Cons:
not much volume

I just bought this a few days ago...and I wish I had stuck to my Lash Fusion by Covergirl...I was sucked in by the pink labelling and the brush. This mascara is average..I wouldn't say it's "bad" and I didn't spend too much on it...but I won't be buying it again. It's a shiny mascara, not as thick as you'd want a thickening mascara to be...so I give this one a thumbs down...I'm going to keep using it to get my money's worth and then never buy it again.

I'm a bit on the fence about this mascara. It just came on the market and I got an advance PR sample. It's part of the Volum' Express family that includes the Colossal, which I really like.

The packaging got me from hello because I happen to love that shade of pink. I'm a sucker, I know.

The concept of this mascara is it is designed to leave no lash behind. The brush has over 300 elastometric bristles to grab and detangle every single lash. The formula contains Vitamin C and fruit AHAs to condition the lash cuticle. They say it is an "everyday wearable" mascara.

That it is. It's an everyday look.

It does a great job creating a full fan look to the lashes, which I really like but there isn't that much volume. For someone who prefers a barely there makeup look, I could see this mascara being very appealing because your lashes will look full and natural. However, I'm someone who likes volume every day. I don't buy separate mascaras for different occasions. I like big lashes all the time without exception.

I also found the formula doesn't feel as soft on my lashes and I do experience some mild flaking at the end of the day, which is a big pet peeve. I prefer the Falsies and the Colossal to this one, but you might like it!