The packaging on this mascara is so pretty, the photo doesn't do it any justice. This mascara was apparently created by a Cosmetics Science graduate who wanted her own brand of mascara. I love seeing products from outside of the US being featured in subscription boxes, and this product is London-based, so I thought that was pretty cool. This is a standard black mascara with a standard black brush-type wand (which I prefer over those weird plastic wands that show up a lot in drugstore mascaras). The one problem I had with this mascara is that it looks so natural. Like, too natural. If you love the look of natural makeup, then you'll love this, but I prefer long, dark, voluminous lashes, so this was a little bit of a letdown.