I would buy it again

I recently have gone blonde and want that silver grey blonde shade that is currently trendy.
I have been useing milkshakes purple shampoo to keep my hair looking ashy and cool tones.
The shampoo itself smells amazing, it is literally purple in colour and needs to sit for 3-5mins when applied. It definitely does a great job at it’s intended purpose.

Makes my hair smell and feel incredible.

This product is used in the salon that I go to for my hair to be professionally done. It is available for sale in the salon and can be found online. The whole line smells like milkshakes, so my hair smells so yummy. The product makes me hair feel so soft and smooth. The product also takes the brassiness out of my blonde and keeps the colour looking vibrant until my next visit to the salon.

I will continue to use this on my platinum locks.

Love this shampoo. Smells great. Doesn't dry out my hair. Super purple which is great for combatting brassiness. Only issue I have is that they don't have a conditioner.

Coloured my hair a greyish blonde a few months ago and was recommended this shampoo by the salon. It smells amazing and keeps the colour nice and blonde. I only use it once or twice a week. A little pricey but because you don't use it everyday it lasts a long time ! I've had mine for almost 5 months