The BEST!

Hands down the best purple shampoo I have used to date (and I’ve used a LOT). A tad bit on the pricey side but so worth it. I have white blonde hair and use this once a week it removes the yellow and makes my hair feel bright!

Perfect yellow hair remover !

This purple shampoo smells amazing! It’s very pigmented , which will also leave your hair looking a beautiful lilac shade if used often or left on too long.

Best toning shampoo ever!!

Milkshake products are amazing but this shampoo is my favourite! The best toning shampoo for blondes! I will say this shampoo can be too strong, meaning leave your hair purple if you leave it on to long and if used to much can leave your hair dry. Id recommended using 2-3 a week along with a good conditioning treatment once a week.

Higher price tag but great results

This shampoo definitely has a bit of a higher price tag than I like to spend on shampoo but works beautifully for taming out the brass tones in my hair and always leaves it feeling soft and smooth.

Stretch out those salon visits

Okay blondies! This is not just any purple shampoo. I've tried several different brands and this is the only one that helps to cut that brassiness that builds up on my hair from my hard water in between salon visits. If you're anything like me those visits have been stretched very thin during this pandemic and this shampoo is saving my hair and my pocketbook.

Best purple shampoo

I think this is the best purple shampoo on the market. Always keeps brassiness at bay. If I leave it in for about 10 minutes, it really tones my blonde to a nice icy colour which I absolutely love.

Purple dream

This is literally my favorite purple shampoo. Actually changes the tone of your hair unlike so many other purple shampoos. And it smells delicious too

The Best Toning Shampoo!

Being a hairstylist for 9 years, I have tried numerous purple shampoos to maintain the cool blonde look I desired. With most of them, I would have to leave on for at least 20 minutes to see results.

I am so happy I switched to Milkshake! It smells amazing, doesn't dry out my hair and it is STRONG. Lather for a minute or two and you'll see beautiful results. I have also used Fanola no Yellow shampoo and I am "Team Milkshake" all the way!

Keeps brassy tones away

This shampoo has been great for my hair! Usually a few weeks after coloring I end up with dry brassy hair. Not with this shampoo. Weeks after coloring and it still looks as good as the day it was colored.

Holy Mother of Purple Shampoo gurl!

I was recommended to buy this and have had my fill on purple shampoos that either don't work or they seemingly work all the same. NOT FOR THIS BAD BOY! Holy smokes, I leave this in my hair longer than 15 minutes and my hair has gone from platinum to purple in a sec. This stuff is amazing whether you use it on wet or dry hair. My all time favorite purple shampoo, that i'll swear by till the end of time.