I've tried MANY curly hair products, and this isn't the best, but it's up there. I have just below shoulder length, wavy-curly hair, and I use about two quarters' worth of product and run it through just washed, slightly towel-dried hair. I scrunch, help coil some lost or straightened chunks of hair, and usually just air dry it. Whether I air dry or use a diffuser on my hair dryer, the curls come out natural, loose, and with very little, if any, frizz.
Why I've turned to this product for a second time is that it's 8.5 ounces for $22 USD, and usually I spend quite a bit more for something smaller, but a bit higher end.
I am trying more of Miss Jessie's products, but this one is a sure keeper for me.