Worst coffee I have ever tasted. Price at Costco was reasonable ($13 for a can) ---because nobody buys it I guess. It is bitter even if I used the recommended measurement.. way too bitter that it's gross.

I had to put a lot of cream just to mask the taste.

Great Price because nobody would buy it otherwise. There is absolutely no flavour and no aroma. Has to be one of the worst coffees out there. You'd be better off to drink hot water. With this coffee, you get much less than you pay for so don't waste your hard earned money here.