Could be improved

I received this watch to test for 1 month. First impressions: the packaging was lovely and felt very high end. The watch itself was okay - I wasn't a fan of the gold looking a bit fake but I think that this is probably due to it being the sporty model and it needing to be shower/swim proof. It looks like this colour could scratch though.
It fit very comfortably, which of course is important.
I was disappointed to find that it had no way of tracking sleep, as I was given the impression it might like other smart watches that were similar, but I continued using it to try to learn about its features as this is the first smart watch I've owned.
It's got a pulse monitor that updates and records every 20 minutes - you can also ask it to do it by pressing on the icon on the main screen which I think it's great! Possibly they could create an exercise mode where it continuously does this rather that having to press it lots?
Also possibly having a feature where it notifies you if your heart rate is too low or high?
The battery lasted well enough, but then I do feel like I didn't make much use of the watch. I'm hoping that when it gets released more, they'll have additional backgrounds/wallpapers for the watch. Which if you didn't know: you can choose to change the screen background whenever you wish, similarly to a smartphone theme. I love the idea that you can do this though! Very fashionable and you can change it to suit your outfit etc.
Overall I wouldn't say the watch is worth its full retail price unless you are looking specifically for a brand name. MK are trustworthy and reliable as a brand though, plus their customer service is easy to talk to. So that does make it worth a bit more than any other advanced smart watch.