This day cream is a natural luxury moisturizer created by Canadian Supermodel Monika Schnarre. This is an anti aging cream free of parabans, SLS and phosphates. It contains antioxidants and is light and goes on smoothly. I find it moisturizes all day long and traded in my drugstore brand for this cream. The packaging is minimalistic in an effort to reduce cost and to offer a premium product at an affordable price. I love the product and definitely recommend.