I got this from Walmart for only $2CAD. I feel the price is appropriate as is a 1 time use packet. It lacks detailed directions, so I applied it with my fingers after cleansing as it showed. Left it on for the 20 mins, it felt cool on my skin. As the time went on I could feel it drying and tightening even though I chose the cleanser but hey i won't complain if it helps firm too :) peel off was really easy, although a bit painful.... like ripping off a very adhesive bandaid. All in all I was really impressed though and i will use it again.