The custom blend foundation is made from minerals and has higher coverage than competitor brands. A Motives Beauty Advisor does a skincare consultation with you and she will make the foundation based on your skin tone (e.g. lightest to darkest skin) and skin type (e.g. combination, oil, dry, anti-aging, etc). When you apply it, it feels very lightweight and it feels as if you're not wearing anything!

I found it very difficult finding the perfect shade for me as I am normally in between shades. This product is amazing, it doesnt feel heavy and it last the whole day.