I LOVE this shade, it's so gorgeous!!!!

This shadow is highly pigmented, so if you have a good brush you can either create a light smokey eye or very dramatic dark lidded look. It looks rather shimmery and a bit reddish, but once on it's really not - more of a deep brown with a slight shimmer. If you're prone to creasing, you may find it slips throughout the day, and you can use primer but it's harder to do a sheer eye when you do. If you're concerned by the price, since it's so pigmented, it will take you a while to get through it, and it really is a shade you can wear for subtle colour or for a more heavily done lid.