I figured this would be just like another other face primer, something I use be never really impressed with it. This one is one of the better ones I've used yet. I've been a little extra oily that usual and this actually helped that! It's a lotion type liquid, goes on pretty easy, made my skin look nice and like I said helped with the oil and my make-up from breaking down mid-day. I only have a foil pack of it, but it was enough to convince me to buy it later on.