I'm very pale so I tend to burn easily in the sun so my only other option for a tan is self tanner. I got this self tanner because I wanted a natural product and a product that didn't smell as strong as other sunless tanners on the market. This product has a light citrusy smell which is nice. I've been using this product for about a week and it really has given me a nice natural glow without turning my skin orange or being overly obvious that I use a self tanner, in fact I've received many compliments and people wanted to know how I got a tan so quickly when it's still been too cold to tan outside haha