Gave this to my son and he spit it out, i tasted it very bland no flavor.

I tried a sample of this and found it utterly disgusting. Would not feed to my baby.

I received this product as part of the product review club. My son isn't a picky eater, however doesn't much care for the taste of rice, or oat on their own. I figured he would like this though because he LOVES prunes. Their his favorite and he will eat anything that have prunes in it. He HATED this cereal though. I tried making it different consistencies thinking I made it too thick but it made no difference. I decided to taste it myself and found the taste was bland, had hardly any taste of the prune at all.
Something else I didn't like about the cereal is that when it starts to cool it gets really thick, I had to keep adding water to it as the feeding went on. It's also quite pricey.
I wouldn't buy this cereal again, and wouldn't recommend it to anyone to buy.