I color my hair all the time and have tried to find a shampoo that would help me keep the color in longer and I found it with Nexxus Color Shampoo and it leaves my hair so soft and silky and I get compliments all the time on my hair. I am staying with Nexxus for the rest of my life, thanks for creating such a great product

This shampoo is gentle on colored hair and does not fade your color either. The shampoo has a great scent and makes your hair feel clean and shiny. I would recommend this shampoo to my friends and family that have colored hair.

It really worth your money for using this product, the color of my hair stay the same, none wash away. I am satisfied with it. I will recommend this shampoo to all my friends

I recieved this in a beauty box (full size) it qas a good shampoo, but I dont feel it made any difference to my hair. It has a nice smell that seems to last a day or two.

I spent the money to try this after getting highlights at my hair dresser with hopes of the color lasting longer! I thought it was ok, but i have used better. A little fragrant for my liking but over all not horrible. The thing about products like is how do you really know if it helps retain the color? I can't say one way or another if it helped sadly

Nice shampoo foam up very well and let my hair soft, My red hair color have stay strong for a little longer than usual because if you like red hair like I do you know that it change fast, good shampoo maybe not my fave but it's good

Nice smell and texture but a bit overpriced.Fancy but not sure it works better than cheaper brands. Lots of chemicals, but definitely worth a try and a few times just would not be my favorite shampoo or brand.

I absolutely am floored by this shampoo ! I love to color my hair red and usually that fades away in a couple washes when a regular shampoo is used but with this awesome smelling Nexxus colour Assure shampoo not only does my hair smell fabulous but it also stays brightly coloured longer .Also now thankfully I do not encounter straw like strands !!Viola magically my hair ends up being very very soft !!woo hoo !

Nexxus colour assure shampoo worked really good for my colour-treated hair. It left my hair soft and shiny and got rid of the dry, dull and straw-like look. It also smells gloriously refreshing.

I Didn't really notice my hair colour last longer because I was using this Nexxus shampoo.
Liked the smell of this shampoo but would have preferred more suds.