I would buy this product again

It cover my previous colour very well , but it didn’t quite come out exactly as I expected it still looked wonderful and the colour was even throughout

Great hair colour

I wanted to dye my hair at home since salons can be expensive ...I tried few cheaper hair colours but they damaged my hair . Nice and easy was my answer . It’s affordable and does not damage my hair . I like that my hair looks shiny and healthy after dying .

Loved it

This product is foolproof. Love love love how soft my hair is and how easy it is to apply. It's also very quick, 20 minutes till grey is gone Great value for cost.

Love this natural color and easy to follow directions.

This is easily my favorite hair color ever. It matches my natural color while hiding all those sneaky greys. The directions are easy to follow and I can apply it by myself. The price is much cheaper than most hair dyes on the shelf, which might deter people from purchasing because they assume it won't work as well, but they would be wrong! Great color and fantastic price.