97% OF CHICKS DIG IT
I have itchy dry skin in the winter and most body lotions alleviate it assuming I use it daily. This lotion works as well as any other, such as a St. Ives or a Vaseline but has a bit of a plus with the skin firming part to help out with saggy bits. It's a bit more expensive, unless on offer, than St. Ives or Vaseline. Won't help with the very dry patches I get in the winter, but does stop the 'itchies'.
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