Why pay more?

Having two kids means endless school lunches. I. Mean. Endless.
We use a lot of plastic wrap (I do use reusable containers too!).
I was at my local grocery and saw this GINORMOUS yellow box of plastic wrap and thought “yep, that one’s for me”.
It seriously lasted me a YEAR people. A year.
And it’s just as good as brand name.
The box makes it easy to dispense and cut.
I’ll never buy brand name again.

Why would I pay for the brand names out there? This is all I need to wrap anything I need to wrap. If something works, I won't pay more.