This is my favourite lip balm!! I've tried many different brands over the years but nothing works this well. Most lip balms will feel good when you apply it but not have lasting effects...my lips would be back to dry, cracked and peeling the next day. Applying this only one time a day (before bed) allowed it to heal as a single layer of skin with no peeling or patchiness....made putting my lipstick on during the day a breeze ;). Love it and love that it's made of organic natural ingredients! Love the mint flavour too.