In all my days of buying lotions and creams for my feet I have never come across a product that really does the job amazingly. This cream will soothe and comfort the dry skin on your feet and rid them of any cracks.. It's consistency is somewhere in the middle of an ointment and a cream. I rub it into my feet at night when I get in bed. If I apply it in the daytime, I put socks on to walk around till it is all absorbed. You apply very little. It goes a long way.