I purchased this because I wanted to start my kitten out early with teeth brushing so he'd be used to it. Well, he didn't get used to it but that's no fault of the product. I found that my kitten actually liked the taste of the toothpaste, and it smelled like maple syrup. Sure it's not the best part of his day but I found the finger toothbrush the easiest to use and he struggles less. Works great for his bad breath!