I'm not sure I get what's so great about baked eyeshadow but I loved the colours in this kit and it was $15 in the US, so I picked it up. The colours are intense, although the purple is a little muddy and it was the main reason I picked out this colour variation - there are 3 total. there's even a secret compartment in the kit although all it had in it was a cheap little eyeshadow puff, the kind that comes with most eyeshadow and that we all throw out.