After watching several smokey eye tutorials where this product was used, I decided no other kind would do if I wanted to get the look right. This is marketed as a professional make up product, however you can get it at several popular stores in almost every town in Canada. I bought mine at Save-On Foods and it is wonderful!!
I grabbed Matte Black which makes a great choice as an all around shadow and eyeliner. It really grips on and stays put, as well as blends nicely. They also have a very broad and interesting selection of funky bright colors and old favs. For a single eyeshadow, it will cost you $6.99, or around $5.00 in the US. Shhhh... The next time I cross the border I'm stocking up!! The strung out pricing between the US and the Canadian website and retail prices is my only peeve about this product. Otherwise, I'm a Nyx lifer now.

These eyeshadows are not as good as MAC but they are very good. They can be compared to MAC in a good way. The price can't be beat. There is a lot of pigment so the colors pop and don't crease with a base.
I own several colors and they never dissapoint me. Especially with my primer.

*Price: I give this a 5/5 stars because it's a very good price. It's even cheaper than alot of the other drugstore brands.

*Quality: I give this a 4/5 because it is probably one of the best pigmented drugstore eyeshadows, I've ever come across and the color selection is excellent.

*Effectiveness: I give this a 4/5 stars because the color payoff is pretty decent. MAC eyeshadow it is not, but for a drugstore brand, you couldn't ask for any better.

-Extra notes: So long as you use an eyeshadow base (which you really should do anyway) you won't be dissapointed in this product!

Wow wow wow! The color selection is amazing and I have heard several times that NYX is comparable to Mac. I have to say I agree! I love the soft and smooth texture. The price is incredible for such great quality!