The item cost $22 CAD from Sephora. I ordered the colour "memento" and couldn't be happier. It is a great neutral colour that I can wear daily. Although the price seems a little high for such a small tube of product, you only use a tiny drop, that is how effective it is. It also comes with it's own tiny lip brush. I carry this lip product every where I go.

Pros - amah-zing colour selection, like more than your brain can handle. Fantastic pigmentation, the ability to mix and blend colours to find a shade that fits. They last for ages as the smallest amount is required for wear, plus they all come with a lip brush!

Cons - a wee bit pricey and can be tricky to wear. They last all day, sure, but can be drying so moisturize! I've also found that the lighter colours feather on me a bit, so lipliner is a must. Dark colours are gorgeous but can fade and just look like a stain through out the day - not terrible, but definitely need re-applying.

I really like lip tars, they really do stay all day. My only issue is how drying I find them on my lips, I can really only use them if I use a hydrating mask underneath the lip tar. Still would recommend.

Amazing lip product, my top liquid lipstick. Very pigmented, wide range of color selection, applies smoothly and 100% vegan. Make sure to clean the lip brush that comes with the lip kit after each use. However, I do need to reapply (color fades) after I eat/drink throughout the day. Really depends how often you much/ drink. Overall, love this product! one tube can last a long time. Must have for any lip junkie:)

THESE ARE THEBOMB.COM. Seriously, so good. Last forever, come in a rainbow (and more) of colours, and are mixable so you can get your perfect shade. What's not to love? The packaging is pretty standard and utilitarian, but I'm buying for the goods, so it's not even an issue. I'll wear these forever and ever

Lip tar is amazing! You can get them in pretty much any colour imaginable! There`s also stained gloss, metallics, pastels, and more! They are so nicely pigmented, so the colour that you see really is the colour that you get.

Awesome staying power & don't have to use much. Just make sure to use a lipliner!

I have a love-hate relationship with this product. While it is very pigmented, and has amazing staying power, the amount that it dries my lips is sometimes not worth the hassle. Every time i wear this product, i get so many compliments on my lips (i have the shade ANIME) and everyone asks me how it stays on as long as it does. I would recommend buying the clear gloss from OCC as well though because after a few hours my lips become extremely dry and chapped. The price on this product is amazing because you only need the smallest amount of product on your brush and it looks like you've coated your lips 4-5 times! Overall great product and i highly recommend it for anyone that loves bright lip colors!!

I have mixed feelings about this product, but I feel that for the right person, it can work really well. The texture is very liquidy, and you need just the tiniest amount for your lips. I love the colors, but I feel that even the light pinks were too harsh for me. They are extremely pigmented, which can often be a good thing; I guess I was hoping for something a little more natural. Regardless, you will definitely get your money's worth with this. Just try it out beforehand to make sure you're into the color. FYI, the sales associate at the NYC store was super helpful and kind.