I'm not sure how they can call this a universal shad when I would put it in the brown to dark brown colour category, which happens to work well for me. I found this product to be too waxy of a formula for me. I personally like a dryer formula so as to not apply to much a one time. This unfortunately is not the case, it does stick your brows down which can be eased a little with the help of a spooly, but it also does not stay in place, if I touched my brows at all it would smudge everywhere. Also because of the waxy formula I ended up using this pencil up in about 2-3 weeks with daily use, that is just to fast for my liking.