I like this cleanser because it's non-drying as many foaming cleansers tend to be...and I had to stop using multiple OTC cleansers after a few days for that reason.
Even with my prone to dryness skin, I prefer the clean feeling that only comes from washing my face with water and not using cleansing milk and tonic combo, especially in the summer months with all the subblock that I put on.
It didn't cause any irritation and it's economical too.