Well first of all I bought this because it is new. And I bought it because it was Olay. I like this because it smells really nice and kind of acts like a moisturizer for your eyes. It works pretty well, but other liquid removers act alot better. It isn't a bad product and I would atleast recommend you try it once. You don't have to rince it out and it doesn't sting too bad. It takes off all of your make up but you have to use a little more. If you use it for foundation it works nicely and it moisturizes your skin. All in all a good product. Worth a shot and it costs as much or even less than other make up removers. I think this would last longer than liquid remover because its consistency is like a lotion. Try it! It is something new