I use flax seeds (and hemp) seeds as a source of omega 3. I am used to grinding flax seeds which is inconvenient. When I first saw this product, I was excited about the convince and flavour options. So far my favourite flavour is roasted garlic.

Love the idea that I can sprinkle the flax on my food without the step of grinding. Makes it easy to use at for lunches or snacks at work. Met my needs easily.

In terms of value for the price. Doing calculations based on the volume/weight of flax seeds, it does seem that bulk flax seeds would be much cheaper than this product. However, then the step of grinding the bulk flax seeds would be needed. Some customers are more likely to use seeds ready to be used. The Omega 3 shaker would last awhile when sprinkled on foods.

Overall, a great product that is very convenienct to use. I keep a shaker at my desk at work.