What is this magic in a can?! I sprayed about 3 times on each side of my iron-curled hair and achieved the tousled look that I thought was only possible for my hair stylist to produce. After the first try, it is already my favorite of all texture sprays! Usually when I use texture spray it achieves the messy look I want but with clumpy sticky hair, but not with Oribe! My hair stays soft and light. Will definitely buy this in the future!