OMG Oribe

I cannot brag enough about this line. Anything & every thing they make is incredible/works unlike any line I've used before. 100% recommended. I'd tried any purple toner out there before Uribe & this was the only one that did any type of balancing to the brassy undertones.

Best blonde shampoo ever created!

Ahhhhh-mazing!!! The first time I ever tried this shampoo, was mid July after I had been spending my days at the pool and beach. Needless to say, my hair was looking pretty brassy. One use of this shampoo and BAM problem solved!!! My hair looked like I had just stepped out of a salon!! This is hands down the best blonde shampoo I’ve ever used!

This is my new favourite purple shampoo. I have platinum blonde hair and I have used a number of different brands of blonde brightening purple shampoos over the years. The scent is lovely and packaging is gorgeous. I find this particular product to provide more moisture than comparable purple shampoos and it does tone down brassiness and yellows well. I would definitely recommend.