I use this intensive masque on my platinum blonde hair. Since my hair is highly processed, I am always looking for amazing masques that help deep condition my locks. This masque does not disappoint. It is hydrating and repairing as a part of their repair and restore gold lust product line. It is an expensive purchase, and a high end treatment. It has a strong signature scent which is quite nice and the packaging is beautiful and luxurious and reflects the quality of the product.