My shade is Rose. I have rosacea so I steer clear of shades that are too red or pink. Contrary to the name, this lip stain is very coral. The formula is non drying. Just tinges the lips beautifully. Over a tiny amount of basic lip balm, this is especially great and still very long lasting. It stays on about 6 hours. And it's matte, which I love in a lip product for work.