I've been using this oil formula, and their lotion formula for stretch marks and I much prefer the lotion. This one is an oil but the consistency of it is closer to water, so it gets ALL over the place and is really messy to apply b/c it drips off everywhere. I love the coconut smell though; so yummy. I can't say it had reduced my scarring in the slightest, but it is a good moisturizer. I will say one incident with it though; b/c it's so watery the first time I used it it dripped onto my floor and dropped onto the toes of my NEW brown leather booties. I cleaned it off but the next day they were still stained with dark drip marks (oh no!). Solution: I used the Palmer's oil and rubbed it all over the entire pair of leather boots. And it soaked right in and left them consistently the same colour with no stain marks. It turned my dark brown boots into brown-black boots and they look cute and hydrated. So I don't recommend the oil at all as a leather rejuvenator... but it worked and made them smell delish.